Palisade is a technology-based client, specializing in risk and decision analysis software solutions. They needed to improve their website to make it more search engine friendly, and they also wanted to improve the quality of targeted, paid traffic to their website with new and improved Google Ads.

Look to the Right (LTTR) was hired to help manage both the Pay-Per-Click (PPC) campaign and the Search Engine Optimization (SEO) aspect – helping to increase the quality of targeted, profitable traffic to the Palisade website.

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